Be customer focused,
not feature obsessed.
How do you get your teams to focus on user’s goals without getting lost in the backlog of features you planned years ago?
By empowering your teams to focus on customer empathy, fostering a culture that encourages learning from mistakes, and outcome based, data-driven design will keep you from wasting valuable time and money on ideas that flop.
Sizzle, not fizzle. That’s my super power. So, put me to work.
Michael Ayhan
I’m an SVP of Product Design based in San Francisco, California.
👨💻 A design leader.
🥴 A systems thinker.
🚨 A problem solver.
❤️ A designer at heart.